We all know how much money can be saved when buying stuff online and mattresses are no exception. In my 30 years in the mattress industry I have seen it all. From companies recovering old mattresses and selling them as new to mattress stores going out of business one day and opening down the street a week later under a new name yet same people. Now it happening online as well so here’s my professional recommendations when shopping online for a new mattress.
First make sure of the obvious, that the mattress company has been around for a while online. A lot of times just finding them at the top of the Google organic search listings is a good indication they’ve been in the mattress business a while because it’s a very competitive field. They have obviously spent a great deal of time and money getting there and they are not likely to give up all their hard work just to make a quick buck. You can visit archive.org and hit the “way back machine” and see the previous incarnation of the company’s mattress website you are thinking about purchasing from. If the location and toll free numbers are the same 5 years ago as they are today, well that’s a great sign as well that they are trustworthy and good to do business with. I put little faith in the BBB myself as I have been scammed by companies who the BBB gave an all clear rating for and then would do nothing when I filed a dispute.
The big “insider info” I would like to share about purchasing a mattress online is that it is always best to find a company who actually manufactures mattresses on site. The middleman markup in the bedding industry is huge. Mattresses make more money per square foot in a furniture store than any other item so buyer beware. Mattress manufacturers who sell their products direct to the public can save you a bundle when shopping online. Mattress factories usually have much lower overhead than a Big Box store and work on a significantly smaller markup but yet make it up in volume. This is a win win scenario for price conscious mattress buyers.
Next you want to make sure that they offer at least a 30 day trial period so if you find yourself still tossing and turning on your new mattress you can return it and try something else or get your money back. That brings me to the return process. Make sure that whatever mattress you buy can be easily repackaged and returned to the shipper at little cost. Companies that offer roll packed or vacuum packed beds can definitely save you money on shipping but how the heck are you going to suck down a king size mattress and get it back into that little box it came in? Well you can’t and the return trip can cost an arm and a leg on typical motor freight. The answer to this is to find a bed that comes in sections and assembles inside a zippered cover. Several latex mattress companies offer this type of bed and all you have to do is find the best one with the best price. Once again though, make sure you buy direct from a real factory and not someone who claims yet cannot support their “factory direct” pricing structure.
Videos play an important role in online marketing and with mattresses it’s even more important to know exactly what you are getting because you can’t try them out ahead of time when buying online. Mattresses are like a computer, it’s what’s inside that counts. Once you know what components you want it just becomes a price shopping issue. A video explanation showing the inner workings of the mattress can be very valuable when comparison shopping. I use these all the time on my web site to illustrate what the customer can expect when their new latex mattress arrives :
Bottom line is when you can find a company that meets all the criteria I’ve outlined, you can save a bundle when purchasing a new mattress online and not get scammed by here today and gone tomorrow mattress companies. I hope these mattress buying tips have helped and I just wanted to add one last thing: I have personally seen latex mattresses last for over 40 years. What other kind of mattress can say that?
About The Author
Ken Hightower invites you to learn more about the contents of this article by visiting http://www.mattresses.net